You know those hip new ipad ads on t.v.? Well, Jessica Sanders directed those. After she self-directed the Sony promo (featured below), Steve Jobs hand-picked her to take on full responsibility for the entire aesthetic of the ipad campaign. What's cool? It's the very first time he has hired an outside person to handle an Apple campaign. What's cooler? She's an award-winning documentary filmmaker to boot. Check out her promo below! It sure won me over.